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ARNOLD LANGER, FOR BEAUTY'S SAKE
 

PRODUCT CODE: 07121/01
DETAILS: 264 pages, English

During Second World War, young Arnold Langer makes a brave decision. If he comes home safely from the frontline, he will start his own company. But in 1945, his parental home in Berlin is in ruins and the future is uncertain. His fiancée Waltraud is waiting for him, she studied chemistry just like he did. After the war they marry and Arnold founds Kryolan with a partner. The cosmetics company is now over 70 years old and has conquered the theaters and film sets all over the world with its products. During Berlin’s division in the center of the Cold War, Arnold Langer has to fight against a thousand obstacles. When the Wall is built in 1961, he succeeds in taking over the biggest competitor. From then on things steadily get better. In the seventies, his son Wolfram opens the door to the important US market and thus to Hollywood. Together with his wife Malgorzata, he founded subsidiaries in Poland and India and acquired representations all over the world. Their two sons are in the management and their wives support them in marketing and make-up application. A success story about three generations that began with Arnold Langer's vision. He is now 96 and can look back on a remarkable life with his wife at his side.

Author: Rolf Pflücke
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Language: English / Español / العربية
KRYOLAN
At Kryolan, we make make-up. But not like anybody else. Because unlike everybody else, we actually make our make-up. We‘ve done it our own way for 70 years and three generations. We think of it. We manufacture it. Formulate it and love it into existence. There is only one real professional make-up maker. There is only one Kryolan.
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