Pop of Soda
With many of us having to cover half our faces while out in public, we are left with one way to make our statement, our eyes! An emerging experimental attitude is being adopted, and many are using this new normal to reinvent themselves, while the everyday has become more extreme as will our tastes. The need for expressive cosmetics is on the rise. Futuristic and almost otherworldly designs will be the shift within the beauty world, colors and textures will be selected not only for how they appear to the eye, but the impression they give on digital screens. Bigger, brighter, bolder are key words which describe the movement towards the new digital age. I’m sure we have all experienced how make-up can visually change from in your mirror to that Instagram post, colors can appear softer and what seems strong in person, is somehow subdued on screen.
So, to stand out we need to step up, in every sense. Monochromatic color choices, in varying textures, are the perfect choice when it comes to representing that new digital concept, teaming multiple hues within the same tint and tone scales have instant impact and replenish our desires for individuality and a sense of self. As we prepare to say goodbye to summer these coming trends are going to see us all renovating our look. The time has come for us all to take a step into the future of color cosmetics and find our place within it. A ‘new normal, new me’ mantra will be adopted for these dynamic times and we’ve got you every step of the way.